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People in the UK believe that, businesses should do more to support charities. Studies have shown that when given a choicebetween two companies that offer same products and services at the very same rate, 80 per cent of people claimed to havechosen a company that is involved in charities and local communities. This shows that to have a successful growth in your business and to look appealing to your target audience, businesses (whether they are small or big) must be supporting charities. Most businesses owners however believe that doing charity might take a toll on their finances. Following reasons will make you understand how charities can be useful for businesses and help reap rewards. Defining Your Corporate Identity Businesses that are supporting charities depicts to its consumers that they are an ethical andtrustworthy brand. This helps a business to stand out from their competitors, which not only helps in building a positive image of the company but can also act as an essential factor for attracting top talents for the business. Better Public Relations Having your customers’ personal experienceshared on your company’s website has proven to be very beneficial. This way, people who visit your company website will be able to see the previous activities and read about customer experience. It also gives you invaluable positive PR, encouraging potential employees to choose you over your competition. This will show the clients, customers and business partners that your company and the leadership team are all dedicated towards charitable causes. Enhance employee relations There are many people out there who wish to do volunteer work or some sort of fund raising event to raise money for a good cause but are hampered by the availability of time andopportunity to do it. If companies organise employer-sponsored activities, it will give the employees the desired opportunity to do things that they want to anyway without taking time away from work or their families to do it. Team building While employees are engaged in fund raising activities, unknowingly they are working with people across divisions as team outside of their direct work groups. People who work in different departments in an organisation come together to serve a meal, volunteer in a classroom or help build a home and various other activities. This portrays a greater sense of companionship and unity among all the employees as they work towards one mission and a common goal. Employee retention Organisations that give a chance to their employees to give back to their communities also help to instil a sense of pride in themselves and their organisation. People are proud to work for a company that supports charitable programs, which can lead to increased loyalty and better retention
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